youth membership web2.0

attracting a younger audience

Just a really quick post before leaving - no time for a pic to liven things up.

 But I just came across a post by Ewan McIntosh about BECTA research  showing that young people aren't all proficiently using or have equal access to web2.0 technology, as it is sometimes assumed.

I would think the same applies to any audience you could mention. Just thought it was worth the point that while web2.0 technology has an awful lot to offer membership organisations they shouldn't assume that using them to recruit / retain necessarily speaks to as diverse an audience as they would hope.

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