women on the web

I just read an article based on work by the Pew Internet Research project that stated that girls and young women are now the most prolific users of the web. Especially on social networking sites. It occurs to me that new web2.0 technologies might be an opportunity for organisations to address inequalities in membership. RSA Fellowship is currently 26% female (although this rises to 35% when looking at new Fellows following work to redress the balance). Perhaps we can take advantage of new methods to recruit a more diverse Fellowship?

Incidently, I have read (almost all) of the Future of Volunteering report (got too busy!) and the point that really chimed with me was the necessity to include volunteering and social responsibility into youth culture. Which links into the web usage statistics mentioned above...