The Membership Project

The Economist questions whether "walled garden" social networks like Facebook will be able to continue to lock in user content. In Everywhere and nowhere, the author doubts whether there is a long-term business in the walled garden model, unless web mail or other services allow transmission of content across the boundaries. I wonder if the same issue will face those membership organisations creating closed member-only networks. Here first is the general analysis from The Economist, which acknowledges the value of social networking sites:

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