The many sides to being a digital member


David Armano produced this diagram for a panel contribution to the Ad Age Digital Marketing conference. It seems to me very relevant to any organisation thinking about the different roles its members may occupy in future. He writes:

Like many of you, I'm a "consumer"—I buy stuff. I'm also an active participant in social networks incorporating many of the social utilities like Facebook, Twitter and blogging in my daily routine. I'm part of multiple communities. I produce content. I'm a "user" (sorry folks, it's not a dirty word)—I use Web applications and software regularly. I don't even think about it. It's like breathing. And I'm a customer too. But above all, I'm a person—a human being.

He says it is the geeks who are designing experiences on platforms like YouTube, Facebook, Flickr, MySpace, and then goes on to enter a plea for what he calls social design, quoting Josh Porter:  read more »

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