How is membership changing - research ideas (2)

Following on from my last post, it might also be interesting to look at how membership is changing by looking at membership data - so, membership numbers and who members are, length of membership etc. etc. Organisations will not want to share this data without clear benefits - so we could help them to benchmark themselves against other similar organisations. Certain analysis could be available only to participating organisations, whilst other analysis could be published more widely. We could use a pledgebank model to encourage enough organisations to sign up.

How is membership changing - research ideas (1)

A good way to help people think about what the future might look like, say in 10 years, is to ask them to look backwards over the same period - the point is to emphasise how fast things can change. So... if we want to tell stories about what membership may look like in 10 years time, it might be nice to publish some stories about how membership has changed over the last 10 years. I'm thinking about a set of case studies based on in-depth qualititative interviews with a range of membership organisations. Perhaps after taking them through a reflective process we could also help them think about the drivers shaping the future (using the membership game?) and write help them write some stories about what that might look like.

Throwing mud at the wall and other ways of finding what sticks

Mud on wallSaul Albert has come up with some excellent first ideas for a structured approach to research, and developing frameworks for thinking about membership. I'm encouraging Saul to look for collaborators, and maybe develop a proposal for funding or other development.  read more »

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