I've found that one of the most effective ways of helping organisations and groups understand how to bring social media into their communications mix is to play through their possible plans in a workshop game.
We did that at the Ruralnetonline event, and also at the Circuit Riders conference, shown here. More recently I ran a workshop for PR and communications staff who are working in housing associations, and I've put the presentation and game that I used on the social media wiki. As I reported earlier, it certainly brought out the challenges for association staff.
I think this version could be the basis for a game designed for membership organisations, because at the beginning I introduced a simple matrix to help participants think through who they are trying to help, in what way.
In this case the "who" was Board members, staff, residents or wider interests. The "why" covered getting information (consuming), communicating, collaborating. It's then possible to map on to the matrix what tools may be appropriate in what circumstances - as I did here on another occasion. read more »
Something which I am sure will be of interest to folk here is the toolkit David Wilcox and I (as well as others, hopefully!) are developing online.
We have a development wiki at http://etoolkit.wikispaces.com/ though 'etoolkit' is very much a working title.
The toolkit can be used by any organisation to determine their approach to web 2.0 and social media tools. This is to be developed in the open, and made freely available afterward.
The aim is to mix low and high tech methods to ensure the best results are achieved - which may involve advising people not to use the web at all!
It is envisaged that the toolkit will be made up of 3 elements:
read more »