How is membership changing - research ideas (2)

Following on from my last post, it might also be interesting to look at how membership is changing by looking at membership data - so, membership numbers and who members are, length of membership etc. etc. Organisations will not want to share this data without clear benefits - so we could help them to benchmark themselves against other similar organisations. Certain analysis could be available only to participating organisations, whilst other analysis could be published more widely. We could use a pledgebank model to encourage enough organisations to sign up.

How is membership changing - research ideas (1)

A good way to help people think about what the future might look like, say in 10 years, is to ask them to look backwards over the same period - the point is to emphasise how fast things can change. So... if we want to tell stories about what membership may look like in 10 years time, it might be nice to publish some stories about how membership has changed over the last 10 years. I'm thinking about a set of case studies based on in-depth qualititative interviews with a range of membership organisations. Perhaps after taking them through a reflective process we could also help them think about the drivers shaping the future (using the membership game?) and write help them write some stories about what that might look like.

women on the web

I just read an article based on work by the Pew Internet Research project that stated that girls and young women are now the most prolific users of the web. Especially on social networking sites. It occurs to me that new web2.0 technologies might be an opportunity for organisations to address inequalities in membership. RSA Fellowship is currently 26% female (although this rises to 35% when looking at new Fellows following work to redress the balance). Perhaps we can take advantage of new methods to recruit a more diverse Fellowship?  read more »

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Free social media guide, from the charabanc

Social Media GuidePaul Caplan could be termed a digital coach, but prefers to be a digital charabanc:

"The Charabanc was the way of getting to the seaside. It promised a new world. It was a change from the Mills. Its space was taken over by ordinary people on a special day out.

"The Chara’ was simple and did the job. There were no frills and seat-mounted TVs. There was no bar, just a crate or two. It got you there and heh the journey was fun."  read more »

Fostering a collaboration culture

One of the most insightful and helpful blogs about organisational change is provided by the Australian consulting firm Anecdote. In a recent post Shawn Callahan highlights the need for a collaboration culture and the role of leaders.  read more »

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