Thoughts on how we engage people via this site
Megan and I met this morning and talked about the research dimension of this project. I've just updated the research page so you can see where we got to.
We also discussed the question of how to engage other key people in membership organisations in our discussions and thinking. I'm sure we'll have a chance to discuss more when we meet face-to-face in a couple of weeks' time, but for now I thought I'd just share our ideas as food for thought.
We know that in order to encourage people to participate there has to be a clear 'ask' and clarity about the terms of engagement. How about creating a series of boxes (or something) on the front page with the key questions we're interested in. So for example:
- Tell us more: what are your own experiences of dealing with membership issues today? How is your organisation engaging with its members and are there any particular initiatives that you think are particularly exciting?
- What do you want to know? As this is a research and practice project we want to generate knowledge, ideas and tools that are useful to all membership organisations thinking about the future. How can we ensure that what we're doing will help you?
- Social media: in particular we are interested in the interactions between new social media and membership organisations. What do you see as the opportunities and threats? How is your organisation making use of social media and new channels for engagement?
- Tell us what you think: what's your view of the major challenges and opportunities for membership organisations in the 21stC?