David Wilcox's blog

A guide to the stealthy introduction of Social Media to Government and other large organisations.

 

The Secret Underground to Social Media in Large Organizations

Another guide to social media, to add to our earlier recommendation, and this time it's about the really tough stuff of how to get acceptance in large organisations. It's written by a Canadian government employee Colin McKay.

Colin writes on the SoSaidThe.Organisation site:  read more »

Our Big Question: what to say to the Cat

Alice and the Cheshire CatAlthough we started this project by Throwing mud at the wall, I think we are coming to the point where we need to address the Cat Question, from Alice in Wonderland:

"Would you tell me, please, which way I ought to go from here?"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where--" said Alice.
"Then it doesn't matter which way you go," said the Cat.

In other words, what and who is this project for, in the digital wonderland. We have said that it "explores how the social web and other factors are changing the ways in which we may belong to groups and organisations" - but we'll need to be more specific if we are to engage people, as we hope, in a collaborative exploration that produces something useful at the end. I've found two main strands emerging: one with a research focus, and the other around products and services. I think we want to end up with:  read more »

The many sides to being a digital member

myroles

David Armano produced this diagram for a panel contribution to the Ad Age Digital Marketing conference. It seems to me very relevant to any organisation thinking about the different roles its members may occupy in future. He writes:

Like many of you, I'm a "consumer"—I buy stuff. I'm also an active participant in social networks incorporating many of the social utilities like Facebook, Twitter and blogging in my daily routine. I'm part of multiple communities. I produce content. I'm a "user" (sorry folks, it's not a dirty word)—I use Web applications and software regularly. I don't even think about it. It's like breathing. And I'm a customer too. But above all, I'm a person—a human being.

He says it is the geeks who are designing experiences on platforms like YouTube, Facebook, Flickr, MySpace, and then goes on to enter a plea for what he calls social design, quoting Josh Porter:  read more »

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Organising without organisations: schools

One of the themes of this project is how far the social web enables us to organise without - or in addition to - the social institutions we have developed in past centuries.

The School of Everything aims to do that by enabling people who want to learn to get in touch with people who can teach. It has recently developed from its UK base to go international.

Yesterday, at a workshop on Designing for the 21st Century, school co-founder Andy Gibson showed how they are also going the other way by enabling any group to become a school. As you can hear in the video, that's done by inviting people to carry out a post-it note exercise and then continue the match-making on a Freeschool micro-site. More details in my blog post here.

 

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Free social media guide, from the charabanc

Social Media GuidePaul Caplan could be termed a digital coach, but prefers to be a digital charabanc:

"The Charabanc was the way of getting to the seaside. It promised a new world. It was a change from the Mills. Its space was taken over by ordinary people on a special day out.

"The Chara’ was simple and did the job. There were no frills and seat-mounted TVs. There was no bar, just a crate or two. It got you there and heh the journey was fun."  read more »

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