David Wilcox's blog
It's been quiet here since April 2008, but that's now going to change!
This site was originally created for The Membership Project, which was started David Wilcox (me) and Simon Berry "to explore how the social web and other factors are changing the ways in which we may belong to groups and organisations". You can read the background here. We took a rest during 2008 as our partners NCVO and RSA developed plans for the research programme. As you can see here, that's now under way. read more »
Megan Griffith's presentation at the recent NCVO conference on membership schemes aimed to spark some discussion among those at our workshop - and we weren't disappointed. Here's some of the key issues reported back from group discussion, transcribed from the flip charts by Simon Berry. The groups were asked to consider:
- What do you think are some of the major challenges and opportunities facing membership organisations in the 21st century?
- What might your membership scheme look like in 5 years time?
Simon has grouped the responses: read more »
Conversations at today's conference on membership confirmed what a big stretch membership covers, from providing infomation, advice, a voice, networking opportunities, through to the development of collaborative projects between staff and members. Each activity will require different communications, marketing and engagement approaches. read more »
Over the next couple of days we have the NCVO Membership Schemes Conference, followed by a team meeting ... so there will be a lot more here by the end of the week.
However, just to recap, the aim of the project is "to explore changes the social web and other factors may bring to groups and organisations ... and to "belonging" in a networked society".